My new comic for the A.C.2020. (After Covid) series. This one is a visual pun on the title of the most famous Marshall McLuhan's book The Medium Is the Massage.

Why is the book title “The Medium Is the Massage” but not “The Medium Is the Message”?
Actually, the title was a mistake. When the book came back from the typesetter, it had “Massage” on the cover as it still does. The title was supposed to be “The Medium Is the Message” but the typesetter had made an error. When Marshall saw the typo he exclaimed, “Leave it alone! It’s great, and right on target!"

Another interesting piece of information about this book is that Quentin Fiore, the designer of the book shared the cover billing with Marshall McLuhan.